As an Islington resident, albeit not one close enough to benefit, I am really pleased that the local council has set up a mile long wi-fi zone on Upper Street - also known as restaurant alley.
A while back whilst working for TBWA\GGT (now Tequila\London) I investigated the possibility of advertising on splash pages provided by Wi-Fi hot spot providers. I wonder how this market has moved on, as I could not find a provider who would do such a thing, although it was deemed feasible. Maybe now's the time?
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